Turtle Labs Studio

Journal

What we have worked out so far

Branding, positioning, design and how a project actually runs. Written by the people doing the work, which is why some of it argues with the rest of the industry.

Web & Tech Accessibility is not an afterthought - it is a feature Designing for everyone is not a compliance checkbox. It is one of the highest-leverage quality signals your brand can send. Jun 28, 2026 · 5 min read Branding How visual contrast shapes the way people trust brands Contrast is not just an accessibility metric. It is a signal of confidence - and confidence is what buyers read as trust. Jun 3, 2026 · 4 min read Sustainability The carbon cost of a heavy website - and what to do about it Every megabyte you ship is energy someone else has to spend. Lightweight is not just faster - it is more sustainable. May 19, 2026 · 7 min read Strategy Naming a brand people actually remember The best names are not the cleverest. They are the ones that survive being said out loud, misheard and typed with one thumb. May 2, 2026 · 5 min read Branding What metro wayfinding taught us about clarity Transit systems have to be understood by a stranger, in a hurry, in a second language. Every brand could learn from that constraint. Apr 15, 2026 · 6 min read Strategy What your pricing page says about your brand [Placeholder copy] Pricing is the most-read page on most B2B sites, and usually the least designed. Aug 18, 2026 · 5 min read Process The first ten minutes decide the next ten months [Placeholder copy] Onboarding is not a tutorial. It is the moment a customer decides whether this was a good idea. Aug 5, 2026 · 6 min read Branding Type does more brand work than your logo [Placeholder copy] A logo appears once. Your typeface appears on every word a customer ever reads. Jul 29, 2026 · 4 min read Branding Stock photography is costing you more than it saves [Placeholder copy] The cheapest image is the one nobody believes. Credibility has a price and it is lower than you think. Jul 11, 2026 · 5 min read Sustainability How to audit a brand you are too close to [Placeholder copy] Everyone inside the company can recite the values. Nobody outside can name one. Jun 22, 2026 · 7 min read Web & Tech A design handoff nobody has to ask questions about [Placeholder copy] If a developer has to guess, the design was not finished. Guessing is a specification failure. Jun 9, 2026 · 6 min read Strategy Social proof that actually persuades Logos and star ratings are table stakes. The proof that moves buyers is specific, recent and told by someone like them. Mar 30, 2026 · 4 min read Process Cutting a day-long event into a film people finish The hardest part of event coverage is not the shooting. It is deciding what to leave out. Mar 8, 2026 · 5 min read Sustainability Sustainable packaging without the greenwash Shoppers can smell a hollow eco-claim. Honest sustainability is a design decision, not a sticker. Feb 20, 2026 · 6 min read Branding What a brand audit really is. 5 min read Branding Why your logo isn't the problem When growth stalls, the first instinct is to redesign the logo. The data says the logo buys you a few seconds - and something else entirely decides whether the customer stays. 5 min read Branding Why Every Growing Business Needs a Brand Audit 5 min read Branding Why Brand Audits Find Problems but Businesses Still Don't Change 5 min read Branding Your Website Has Traffic. So Why Isn't It Creating Demand? 5 min read

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Before you write to us

The five questions that arrive with every brief, answered.

Ten disciplines, from brand strategy through to packaging and film. Most projects use two or three of them. The services page says what each one involves and, more usefully, when it is not the right one.

See the ten

Projects are quoted per brief, because a name and a full identity are not the same size of job and a number here would be invented. Retainers have a floor and it is published: marketing, creative partner and studio partner.

See the floors

A positioning sprint is weeks. An identity is a couple of months. A website depends almost entirely on how ready the content is, which is the part most people underestimate.

How a project runs

Probably, and the sectors list says where the research is already done. It does not mean we only work in those; it means the first three weeks are faster if you are in one.

See the work

Then do not commission anything yet. Score your brand free on BrandOS, which takes about four minutes and names the gap. If the answer is that you do not need us, it will say so.

Score it free

Not covered here? Ask a person.