Video & Motion
Real Estate - Teaser Ad - 95
A high-impact brand trailer positioning tough industrial equipment for Gulf enterprise buyers - scripted, shot and scored to cut through a spec-sheet market..
Brands that are understood, not explained.
Strategy, identity, digital and film for businesses that intend to last.
Does your site pass the 5 second test?
We look at it the way a stranger would.
Free. Takes a few seconds.
Six questions, and it comes back with what it would take.
12years
Practising since 2014
250+brands
Brands worked on
6countries
India, the UAE, the UK, Canada, Singapore and Switzerland
10disciplines
Under one roof, and most projects use two or three
What we do
Build, show, and grow your brand.
Turtle Labs Studio builds brands that are understood rather than explained: strategy, identity, digital and film for businesses that intend to last.
All 10 disciplines, what each one involves and when it is not the right one.
- Brand strategy and positioning
- Identity and design systems
- Websites and digital systems
- Film, motion and campaigns
- Digital marketing
- Performance marketing
- SEO and search visibility
- PR, media and talent
- Packaging and print
- Editorial design
Good brands still need good work
Four reasons, and one of them is usually yours. If none of them is, say so and we will tell you whether this is a job for us at all.
Not sure which one it is? BrandOS will score your brand free and name the gap before you commit to anything.
01
The brand no longer fits the businessWhat you built at the start was right for the company you were. It is now describing something smaller than what you actually do.
02The website is working against youIt loads slowly, it is awkward on a phone, or it reads as a company half your size. Buyers decide on it before they speak to anybody.
03Nothing looks like it came from the same companyEvery piece is defensible on its own. Together they read as four suppliers, because that is usually what happened.
04The work keeps arriving and there is nobody to do itNot a project. A standing team who already know the brand, so a launch does not start with a briefing every time.
What each one includes
What it takes to build a tough brand
Most projects use two or three of these, not all four. Each one lists the disciplines inside it and whether it is bought as a project or kept as a team. Start where the problem is and stop where it is solved.
Brand
Build it, or rebuild it, so the business is understood rather than explained.
Brand strategy and positioning · Identity and design systems · Packaging and print
Project work
Digital
The website and the products behind it, built light and built to be found.
Websites and digital systems
Project work
Advertising
Attention you pay for and attention you earn, measured against what it returns.
Performance marketing · PR, media and talent
Campaign or retainer
Creative
The work that carries the message: film, motion, and the long documents.
Film, motion and campaigns · Editorial design
Project or retainer
Growth
The part that compounds. Content, search and social, run every month rather than at launch.
Digital marketing · SEO and search visibility
Monthly retainer
Work we have built
See all the work
Video & Motion
Real Estate - Teaser Ad - 95
A high-impact brand trailer positioning tough industrial equipment for Gulf enterprise buyers - scripted, shot and scored to cut through a spec-sheet market..
Brand Identity
WYSAX Systems Design
Complete brand architecture for a B2B enterprise software company entering the North American market - logo system, typography hierarchy, colour grammar and pitch templates..
Brand Identity
USH Naturals Branding
A complete brand identity for a natural foods company - logo system, leaf-mark, typography and packaging-ready guidelines built around the promise of delivering nature's goodness..
Three of them here. The rest, with what each one was for, are on the work page.
In their words, not ours
Turtle Labs turned our technical specs into a story that enterprise buyers in the Gulf couldn't ignore. Our inbound deal size doubled in 90 days.
Our brand went from generic SaaS to an unmistakable market leader in under 60 days. The clarity they brought saved us months of wasted marketing spend.
They don't just design; they eliminate every piece of fluff until your message is unbreakable. Working with Turtle Labs was our best investment of 2024.
Excellent. I enjoyed working with Turtle Labs - fast, flexible and did a very good job. Collaborative and genuinely committed to quality. I would definitely recommend their services, and I would hire them again.
Turtle Labs handled our branding, product catalogue and event collaterals end to end. The catalogue finally does our range justice, and the identity carried cleanly across every touchpoint. Reliable, sharp, and easy to work with.
For our Leaders Forum in Jeju, Turtle Labs cut a single event film that carried multiple languages in one piece and captured the very best moments of the days. Exactly the coverage the moment deserved.
The rebrand gave our specialty coffee the shelf presence we always wanted. The compostable pack and origin-tracing story became talking points with every buyer.
Professional, responsive and genuinely invested in the outcome. Our new identity finally matches the ambition of the company.
How it runs
No surprises about what week four looks like
01
Listen
We talk to you, and to the people who buy from you. The second conversation is usually the one that changes the brief.
Week 1
02
Decide
Positioning, written down and argued with, before anything is designed. Design against an undecided strategy is expensive redecoration.
Weeks 2 to 3
03
Make
Identity, site, film, packaging. Shown in the context it will live in rather than on a pristine board.
Weeks 3 to 8
04
Hand over
Files, guidelines and a walkthrough, built so your team can carry it without calling us. We would rather be missed than needed.
Final weekWays to work
A project, or a team you keep
Most brands start with a project. The ones who keep shipping end up on a retainer, because the work does not stop when the launch does.
Project
Brand identity
Strategy, naming, identity and the system that holds it together.
- Positioning and messaging
- Identity and design systems
- Guidelines your team can use
Project
Digital outreach
Websites, ecommerce and the digital products behind them.
- Websites and ecommerce
- Web applications
- Built light, and built to be found
Project
Campaign launch
Launches and campaigns, from the idea to the media that carries it.
- Campaign strategy and concept
- Launch and always-on
- Paid media against a cost per lead
Project
Creative positioning
Content, packaging, film, motion and the printed work.
- Film, motion and photography
- Packaging and print
- Editorial and long documents
Projects are scoped and quoted per brief. A naming job and a full identity are not the same size, so there is no "from" on them worth printing.
Or keep the team on retainer
Marketing retainer
From Rs 25,000 a month
Campaigns, content and search, run every month rather than at launch.
- Content and social, on a calendar
- Search and paid media
- Measured monthly against a target
Creative partner
From Rs 45,000 a month
A standing creative team for the work that keeps arriving.
- Design and creative across the month
- Priority on turnaround
- One team who already know the brand
Studio partner
From Rs 75,000 a month
Brand, digital and campaigns under one agreement, planned a quarter ahead.
- Everything the creative partner covers
- Strategy and quarterly planning
- Brand, digital and campaign in one place
Monthly, and you can stop. Prices are in rupees and are what you pay; we are not registered for GST, so nothing is added. Advertising media spend is separate and is paid to the platform, not to us.
A project is quoted from a brief
Tell us what is not working and what you need by when. You get a scope and a price against it, not a day rate.
Sectors we have shipped in
- Ayurvedic Wellness
- Metro & Transit Infrastructure
- Specialty Organic Coffee
- B2B Enterprise SaaS
- Fintech for SMBs
- Hospitality & Fine Dining
- Non-profit & Conservation
- Real Estate & Property Development
- Agritech & Farmer Collectives
- Clean Beauty & Skincare
- Circular Packaging Systems
- Renewable Energy
- Gulf Market Retail
- Artisan Handloom & Craft
- Travel & Experiential Tourism
- Sustainable Cold-Chain Logistics
The research is done in these. It does not mean we only work in them; it means the first three weeks are faster if you are in one.
One group
Four jobs, one ecosystem
The Studio does the work. The software is how you know what the work should be, and how you keep track once it is done.
StudioGet the work done. Projects and retainers, with a scope and a signature.You are here
BrandOSUnderstand your brand. A free audit, a score and the plan it turns into.Free to start →
WebOSUnderstand your website. Every page crawled, scored and ranked by what to fix.Free to start →
ShellRun the work. The workspace a project actually lives in, priced per workspace.Coming soon
Everything the Studio does
Plainly, in the words people actually search for. Every heading on this page is written in our own voice, which is right for the page and useless for search.
Brand
Digital
Marketing
Free, emailed as a PDF
Brand Strategy Workbook
A guided, fill-in-the-blanks workbook that gets you to a sharper brand strategy in an afternoon: foundation, audience, positioning, voice and a ninety-day plan.
- We exist so that
- Our work is for
- We are the onlythat
- We sound, never
- In ninety days we will
Get your free brand strategy workbook.
One email with the download. No sequence, and nothing sold to you afterwards.
Talk to a person
Thirty minutes, and no pitch deck
Bring the problem rather than a brief. We will tell you what we think it is, what it would take, and whether it is a job for us. If it is not, we will say so and that is the end of it.