A Turtle Labs company · since 2014

Brands that are understood, not explained.

Strategy, identity, digital and film for businesses that intend to last. Twelve years of it, from first-time founders to national institutions.

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12years Practising since 2014

250+brands Brands worked on

5countries India, UAE, Australia, Singapore, EU

4studios Kochi, Nagpur, Bengaluru, New Delhi

What we do

Four things to create a tough brand

Most projects start at one and stop where they need to. You are not buying all four.

01 Brand strategy and positioning Work out what you actually stand for, in words your team can repeat. What this involves 02 Identity and design systems A brand that still holds together at ten times the size. What this involves 03 Websites and digital systems Fast, findable, and built to convert rather than to win awards. What this involves 04 Film, motion and campaigns The work people actually remember afterwards. What this involves

Selected work

Work we have built

Video & Motion Real Estate - Teaser Ad - 95 A high-impact brand trailer positioning tough industrial equipment for Gulf enterprise buyers - scripted, shot and scored to cut through a spec-sheet market.. Dubai, UAE · 6 weeks

Brand Identity WYSAX Systems Design Complete brand architecture for a B2B enterprise software company entering the North American market - logo system, typography hierarchy, colour grammar and pitch templates.. Toronto, Canada · 5 weeks

Brand Identity USH Naturals Branding A complete brand identity for a natural foods company - logo system, leaf-mark, typography and packaging-ready guidelines built around the promise of delivering nature's goodness.. Kochi, India · 4 weeks

Brand Identity The SMW Group - Fintech Branding A distinctive, credible and contemporary identity for a fintech business operating in the competitive UK financial-services landscape - balancing financial credibility with a modern, technology-led character that communicates trust, clarity and forward thinking.. London, UK · 8 weeks

MR Packaging Design Malabar Reserve Specialty Pack Zero-plastic compostable pouch packaging with an embedded QR origin-tracing story for a specialty coffee exporter.. Singapore · 8 weeks

Event Collateral The Ritz London - Spring ’26 Collateral A seasonal event leaflet for The Ritz London - a full spread announcing the Spring ’26 programme, from the Bollinger La Grande Année launch to the Caviar & Champagne Experience, set in the hotel’s house typographic style.. London, UK · 4 weeks

See all the work

What clients say

In their words, not ours

Turtle Labs turned our technical specs into a story that enterprise buyers in the Gulf couldn't ignore. Our inbound deal size doubled in 90 days.

DTORR Industrial Dubai, UAE

Our brand went from generic SaaS to an unmistakable market leader in under 60 days. The clarity they brought saved us months of wasted marketing spend.

WYSAX Systems Toronto, Canada

They don't just design; they eliminate every piece of fluff until your message is unbreakable. Working with Turtle Labs was our best investment of 2024.

LSP Sustainable Tech London, UK

Excellent. I enjoyed working with Turtle Labs - fast, flexible and did a very good job. Collaborative and genuinely committed to quality. I would definitely recommend their services, and I would hire them again.

Michel Paszto · The Ritz Hotel London, UK · Event Collateral Design

Turtle Labs handled our branding, product catalogue and event collaterals end to end. The catalogue finally does our range justice, and the identity carried cleanly across every touchpoint. Reliable, sharp, and easy to work with.

ABS Trading Dubai, UAE · Branding & Catalogue

For our Leaders Forum in Jeju, Turtle Labs cut a single event film that carried multiple languages in one piece and captured the very best moments of the days. Exactly the coverage the moment deserved.

IUCN Jeju · Leaders Forum Coverage

How it runs

No surprises about what week four looks like

01 Week 1 Listen We talk to you, and to the people who buy from you. The second conversation is usually the one that changes the brief.
02 Weeks 2 to 3 Decide Positioning, written down and argued with, before anything is designed. Design against an undecided strategy is expensive redecoration.
03 Weeks 3 to 8 Make Identity, site, film, packaging. Shown in the context it will live in rather than on a pristine board.
04 Final week Hand over Files, guidelines and a walkthrough, built so your team can carry it without calling us. We would rather be missed than needed.

The full process

Smaller than a project?

If what you need is a diagnosis rather than a team, BrandOS will score your brand free in two minutes. We would rather say that than sell you something bigger.

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