Turtle Labs Studio

Journal

What we have worked out so far

Branding, positioning, design and how a project actually runs. Written by the people doing the work, which is why some of it argues with the rest of the industry.

May 2, 2026 · 5 min read Naming a brand people actually remember The best names are not the cleverest. They are the ones that survive being said out loud, misheard and typed with one thumb. Aug 18, 2026 · 5 min read What your pricing page says about your brand [Placeholder copy] Pricing is the most-read page on most B2B sites, and usually the least designed. Mar 30, 2026 · 4 min read Social proof that actually persuades Logos and star ratings are table stakes. The proof that moves buyers is specific, recent and told by someone like them.

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The five questions that arrive with every brief, answered.

Ten disciplines, from brand strategy through to packaging and film. Most projects use two or three of them. The services page says what each one involves and, more usefully, when it is not the right one.

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Projects are quoted per brief, because a name and a full identity are not the same size of job and a number here would be invented. Retainers have a floor and it is published: marketing, creative partner and studio partner.

See the floors

A positioning sprint is weeks. An identity is a couple of months. A website depends almost entirely on how ready the content is, which is the part most people underestimate.

How a project runs

Probably, and the sectors list says where the research is already done. It does not mean we only work in those; it means the first three weeks are faster if you are in one.

See the work

Then do not commission anything yet. Score your brand free on BrandOS, which takes about four minutes and names the gap. If the answer is that you do not need us, it will say so.

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Or go straight to a discipline

Brand strategy and positioning Identity and design systems Websites and digital systems Film, motion and campaigns Digital marketing Performance marketing SEO and search visibility PR, media and talent Packaging and print Editorial design
All 10 in detail Discuss a project

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