Turtle Labs Studio

Journal · Web & Tech

A design handoff nobody has to ask questions about

[Placeholder copy] If a developer has to guess, the design was not finished. Guessing is a specification failure.

Written by
Turtle Labs
Published
Jun 9, 2026
Length
6 min read

[Placeholder] Every question a developer has to ask is a decision the design left open. Some of those decisions will be made without you.

[Placeholder] Specify the states nobody enjoys drawing: empty, loading, error, too-long, too-short, offline. That is where handoffs actually break.

[Placeholder] Name things once and use the name everywhere. A token that is called three things becomes three values in the codebase.

[Placeholder] The handoff is a document, not a meeting. If the knowledge only exists in someone's head, it leaves when they do.

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The five questions that arrive with every brief, answered.

Ten disciplines, from brand strategy through to packaging and film. Most projects use two or three of them. The services page says what each one involves and, more usefully, when it is not the right one.

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A positioning sprint is weeks. An identity is a couple of months. A website depends almost entirely on how ready the content is, which is the part most people underestimate.

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