Turtle Labs Studio

Work · Brand Identity

WYSAX Systems Design

Complete brand architecture for a B2B enterprise software company entering the North American market - logo system, typography hierarchy, colour grammar and pitch templates.

Where
Toronto, Canada
Duration
5 weeks
Discipline
identity
WYSAX Systems Design

What changed

More work

Something like this?

Tell us what you are trying to change and we will say whether we are the right people for it.

Start a project
Brand Strategy Workbook · Free

Before you write to us

The five questions that arrive with every brief, answered.

Ten disciplines, from brand strategy through to packaging and film. Most projects use two or three of them. The services page says what each one involves and, more usefully, when it is not the right one.

See the ten

Projects are quoted per brief, because a name and a full identity are not the same size of job and a number here would be invented. Retainers have a floor and it is published: marketing, creative partner and studio partner.

See the floors

A positioning sprint is weeks. An identity is a couple of months. A website depends almost entirely on how ready the content is, which is the part most people underestimate.

How a project runs

Probably, and the sectors list says where the research is already done. It does not mean we only work in those; it means the first three weeks are faster if you are in one.

See the work

Then do not commission anything yet. Score your brand free on BrandOS, which takes about four minutes and names the gap. If the answer is that you do not need us, it will say so.

Score it free

Or go straight to a discipline

Brand strategy and positioning Identity and design systems Websites and digital systems Film, motion and campaigns Digital marketing Performance marketing SEO and search visibility PR, media and talent Packaging and print Editorial design
All 10 in detail Start a project

Rather just talk? Book a 30-minute call, free, or write to us if you prefer.