Work · Brand Identity
The SMW Group - Fintech Branding
A distinctive, credible and contemporary identity for a fintech business operating in the competitive UK financial-services landscape - balancing financial credibility with a modern, technology-led character that communicates trust, clarity and forward thinking.
What changed
- Complete, scalable identity system across digital and print
- Consistent brand grammar on cards, email and letterhead
- A credible, contemporary presence built for a UK fintech audience
More work
Brand Identity
USH Naturals Branding
A complete brand identity for a natural foods company - logo system, leaf-mark, typography and packaging-ready guidelines built around the promise of delivering nature's goodness..
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